Brands that Love the
Consumers Back…
At Procreate, the emphasis is on brands which connect & bond with consumers. We are all for brands which are not just commodities; we build brands which can be owned, embraced, loved and love back for a lifetime. We reimagine every brand from a humanized perspective.
By Bonding at
Multiple Levels..
Brand building philosophy at Procreate factors
in several vital touch points including intuitive,
logical & emotional nodes. Our brands are built
to bond with the humane core of consumers.
They are devised to resonate with a multi sensory
appeal factoring in beliefs, thoughts, bonding &
love. It s the art of taking brand building science
to the next level of evolution.
And offering experiential equity
leveraging BDFH…
People respond to people -Period.
Procreate believes in shunning conventional
robotic marketing tactics to focus on being relatable,
interesting, and most importantly, HUMAN. BDFH – brand
design for humans is a proprietary tool developed
by Procreate to infuse brands with optimized
human attributes. BDFH empowers customers
and enables brands to find the emotional connect.
Our Process & BDFH
IMMERSE
- Define Problem
- Discover
- Immerse
Business, Category, Company Brands Socio-Cultural & Human Truth
EXPRESS
- Brand Analysis
- Brand Expression
- Point Of View
Brand World, Personality, Tone of Voice Visual Territory, Positioning, Nomenclature
DESIGN
- Conception
- Visual Identity
- 3 Human facts
Intutive, Emotional & Logical Visual Territory, Identity Typography, Colors, Guidelines
Unique design thinking methodology!
Logical
- State The Utility Value
- Frame and Distinct Value Proportion
Conceptualize & visualize brand
architecture that appeals to
Intuitive, emotional & logical nodes
Emotional
- Identify the empathizing values
involved - Trigger the relevant human feelings
Analyze & express ways of
building consumer-brand
bridges
Intuitive
- Connecting deeper
- Derive final thought
It’s More Than a Feeling
Intuition is the final, deepest
layer through which things are
filtered.
Unique design thinking methodology!
Logical
- State The Utility Value
- Frame and Distinct Value Proportion
Conceptualize & visualize brand architecture that appeals to Intuitive, emotional & logical nodes
Emotional
- Identify the empathizing values involved
- Trigger the relevant human feelings
Analyze & express ways of building consumer-brand bridges
Intuitive
- Connecting deeper
- Derive final thought
It’s More Than a Feeling Intuition is the final, deepest layer through which things are filtered.
CONTACT US
We’re passionate about brands. We’d love to work on yours.
C-102, Sumit Samarth Arcade, Opp. Goregaon (W) Railway Station, Goregaon (W). Mumbai 400062.
Mobile: +91 99 2088 6699
Phone: +91 99 2088 6622
Phone: +91 22 6692 9082
letstalk@procreatebranding.com
richa@procreatebranding.com
C-102, Sumit Samarth Arcade, Opp.
Goregaon (W) Railway
Station, Goregaon (W). Mumbai 400062.
Mobile: +91 99 2088 6699
Phone: +91 99 2088 6622
Phone: +91 22 6692 9082
letstalk@procreatebranding.com
richa@procreatebranding.com