Brands that Love the
Consumers Back…

At Procreate, the emphasis is on brands which connect & bond with consumers. We are all for brands which are not just commodities; we build brands which can be owned, embraced, loved and love back for a lifetime. We reimagine every brand from a humanized perspective.

By Bonding at
Multiple Levels..

Brand building philosophy at Procreate factors
in several vital touch points including intuitive,
logical & emotional nodes. Our brands are built
to bond with the humane core of consumers.
They are devised to resonate with a multi sensory
appeal factoring in beliefs, thoughts, bonding &
love. It s the art of taking brand building science
to the next level of evolution.

And offering experiential equity
leveraging BDFH…

People respond to people -Period.
Procreate believes in shunning conventional
robotic marketing tactics to focus on being relatable,
interesting, and most importantly, HUMAN. BDFH – brand
design for humans is a proprietary tool developed
by Procreate to infuse brands with optimized
human attributes. BDFH empowers customers
and enables brands to find the emotional connect.

Our Process & BDFH

IMMERSE

  • Define Problem
  • Discover
  • Immerse

Business, Category, Company Brands Socio-Cultural & Human Truth

EXPRESS

  • Brand Analysis
  • Brand Expression
  • Point Of View

Brand World, Personality, Tone of Voice Visual Territory, Positioning, Nomenclature

DESIGN

  • Conception
  • Visual Identity
  • 3 Human facts

Intutive, Emotional & Logical Visual Territory, Identity Typography, Colors, Guidelines

Unique design thinking methodology!

Logical

  • State The Utility Value
  • Frame and Distinct Value Proportion

Conceptualize & visualize brand
architecture that appeals to
Intuitive, emotional & logical nodes

Emotional

  • Identify the empathizing values
    involved
  • Trigger the relevant human feelings

Analyze & express ways of
building consumer-brand
bridges

Intuitive

  • Connecting deeper
  • Derive final thought

It’s More Than a Feeling
Intuition is the final, deepest
layer through which things are
filtered.

Unique design thinking methodology!

Logical

  • State The Utility Value
  • Frame and Distinct Value Proportion

Conceptualize & visualize brand architecture that appeals to Intuitive, emotional & logical nodes

Emotional

  • Identify the empathizing values involved
  • Trigger the relevant human feelings

Analyze & express ways of building consumer-brand bridges

Intuitive

  • Connecting deeper
  • Derive final thought

It’s More Than a Feeling Intuition is the final, deepest layer through which things are filtered.