Brand building philosophy at Procreate factors in several vital touch points including intuitive, logical & emotional nodes. Our brands are built to bond with the humane core of consumers. They are devised to resonate with a multi sensory appeal factoring in beliefs, thoughts, bonding & love. It s the art of taking brand building science to the next level of evolution.
People respond to people -Period
Procreate believes in shunning conventional
robotic marketing tactics to focus on being relatable.
interesting, and most importantly, HUMAN.
BDFH – brand design for humans is a proprietary tool
developed by Procreate to infuse brands with
optimized human attributes.
BDFH empowers customers and enables brands to
find the emotional connect.
Business, Category, Company Brands Socio-Cul tural & Human Truth People respond to people -Period. Procreate believes in shunning conventional robotic marketing tactics to focus on being relatable.
interesting, and most importantly, HUMAN.
Business, Category, Company Brands Socio-Cultural & Human Truth People respond to people -Period Procreate believes in shunning conventional robotic marketing tactics to focus on being relatable.
interesting, and most importantly, HUMAN.
Business, Category, Company Brands Socio-Cul tural & Human Truth People respond to people -Period. Procreate believes in shunning conventional robotic marketing tactics to focus on being relatable.
interesting, and most importantly, HUMAN.
State The Utility Value
Frame and Distinct Value
Proportion
Conceptualize & visualize brand architecture that appeals to Intuitive, emotional & logical nodes
Identify the empathizing
values involved Trigger the relevant human feelings
Analyze & express ways of
building consumer-brand
bridges
Connecting deeper Derive final thought It’s More Than a Feeling
Intuition is the final, deepest
layer through which things are filtered.