Xtractiva – Procreate

Plant Power, Precision Doses: Xtractiva's Bespoke Edge

Xtractiva, a new B2B supplier specializing in natural extracts such as Curcumin, Ginger, and Saffron, is crafting its brand identity. With an upcoming expo debut, Xtractiva aims to differentiate itself in a competitive market alongside brands like Arjuna Naturals and OmniActive. This case study explores the development of Xtractiva’s brand identity, website, and collaterals to effectively convey its expertise and product offerings to target audiences.

Challenge

The nutraceutical industry often struggles with conveying the essence of its products, especially when dealing with concentrated spice extracts. There was a need to establish a brand identity that not only showcased the unique benefits of Xtractiva’s offerings but also communicated the company’s commitment to safety, efficacy, and the integration of
ancient ingredients with modern scientific expertise.

B2B category-product offering

• SaffNsure / SaffrNsure – Saffron Extract
• TurQsure – Turmeric Extract.
• GinGsure – Ginger Extract.
• Fermented Black Garlic Extract.

Xtractiva needed a narrative that not only showcased its products but also communicated its dedication to quality and expertise. We rebranded key products like saffron, garlic, ginger, and turmeric products into Nutra Innovations of Saffron-x, Garl-x, Ginge-x, and Turme-x, to align the brand with innovation and modern health solutions. We designed the website to be user-friendly, providing detailed product information while showcasing the brand’s story and values.

Creative Solutions

Recognizing the need for a distinctive brand identity, we embarked on a journey to encapsulate Xtractiva’s core values visually. The brand idea, “unveiling the potential of nature,” became the guiding force. Our focus centered on communicating he holistic wellbeing Xtractiva products offered.

Brand Idea – Unveiling Nature Potential! Harnessing the power of nature to create products that promote health & wellness.

Results

The cohesive visual language we created resonated with Xtractiva’s commitment to nature and science. The suite of marketing materials we designed including a brochure, kiosk design, business cards,and their website – highlighted how Xtractiva harnessed the power of nature to promote holistic health and wellness. Our design language seamlessly blended natural elements with a modern touch, reflecting the brand’s commitment to safe,natural, and effective nutraceuticals.