Sub-Branding Power: Targeted Design for Sunlight
Sunlight, an iconic heritage brand in the laundry category, has introduced a liquid detergent format with a new design language focused on the “color care proposition.” Known for its powder and bar detergents, Sunlight has a strong market presence in West Bengal and Kerala. This case study explores how the innovative launch reinforces Sunlight’s commitment to fabric vibrancy.
Challenge
While the demands placed upon laundry products evolve, the brand needed to defy conventions by pioneering better formulations and introducing innovation became the need of the hour. It needed to switch to modern brand imagery to rebuild its credentials.
Branding & Packaging Design
Creative Solutions
For Sunlight, we ditched the laundry aisle blues. We created a bold, expressive brand identity with modern, innovative packaging. A unified brand architecture allows future product lines to shine. Every detail, from color to structure, conveys softness and care. This innovative, convenient design makes Sunlight a beacon in the sea of detergents.
Results
While the demands placed upon laundry products evolve, the brand needed to defy conventions by pioneering better formulations and introducing innovation became the need of the hour. It needed to switch to modern brand imagery to rebuild its credentials.
Retail Design