From Bulk to Bites: Sethwala Foods' Design-Driven Leap
Mumbai’s B2B chicken supplier, Sethwala Foods! They’re launching a line of ready-to-eat, international inspired chicken dishes for the B2C market. We need a standout brand identity and design that cuts through the frozen food aisle clutter, offering delicious and affordable global flavors to Indian consumers.
Challenge
The ready-to-eat market is bursting with established players. The challenge is to create a unique and memorable brand design and design architecture that cuts through the noise and captures consumer attention.
Creative Solutions
Seth’s, built around “Exploring Deliciousness,” offers a diverse range of ready-to-eat global and Indian delicacies. Through vibrant packaging with a minimalist “plate” motif, we showcase convenience and celebrate culinary adventures. We curate traditional food varieties from around the world, making them accessible to Indian audiences who can savor global flavors without leaving home. Affordability remains key, ensuring high-quality, delicious experiences for a wide range of customers.
Results
Facing a crowded market, Seth’s B2C brand achieved a competitive edge by revamping its image with a vibrant and exciting new face. This fresh approach resonated with consumers, generating a positive response since launch, highlighting the power of a unified brand story and a captivating consumer experience.
Branding & Pakaging Design
Retail Designs