From Trusted Quality to Warm Nostalgia: Rebranding Selvel
Reimagine Selvel, India’s leading homeware brand. SELVEL INDUSTRIES aims to be a global leader, specializing in innovative, designer, and durable injection molded products. Focused on warmth, nostalgia, and connection, they create value for new-age India. Their message, “Giving Shape to Life,” guides a design overhaul for a unified identity, enhancing personalization and customer experience.
Challenge
Design a visual identity and brand experience for Selvel that evokes warmth, nostalgia, and connection, immersing customers in the brand’s heritage and fostering a sense of community.
Creative Solutions
Selvel’s logo embodies the concept of “giving shape to life,” reflecting human emotions, aspirations, and a premium lifestyle. Inspired by real people, the logo’s distinctive shape points towards progress and embodies the brand’s philosophy. The violet color symbolizes ethics, hard work, aspirations, and value.
Results
The strategic design approach significantly enhanced Selvel’s visibility and advocacy. Consistency with the specified brand identity guidelines aids in building a stronger recall value for the Selvel brand. Selvel’s updated image appeared vibrant, captivating, and highly appealing, garnering positive feedback since its launch and fortifying its competitive position in the market, which was previously dominated by competitors such as Milton and Cello.
Branding & Pakaging