Sip Joy: Crafting a Delightful Herbal Tea Brand
Established in 1936 in Kolkata, New Tea Co. introduces Roshi, a new brand specializing in herbal and Ayurvedic-infused beverages for immunity and holistic wellness. This case study delves into crafting Roshi’s identity, blending expertise and sensorial indulgence to create a respected leader in herbal tea, emphasizing physical vitality and mental well-being.
Challenge
The wellness tea market is saturated with brands emphasizing “good-for-you” ingredients. Roshi, a premium tea with authentic, functional ingredients, needed to stand out and create a more delightful consumer experience.
Creative Solutions
We crafted a rich, premium, and vibrant package design that celebrated Roshi’s “do good” ingredients. These hero ingredients were visually prominent, differentiating Roshi from competitors with a focus on functionality. The overall design went beyond functionality, balancing it with a “feel-good” aesthetic. This created a delightful and inviting experience that resonated with Roshi’s brand essence – an authentic journey to inner wellbeing and a richer life.
Results
The cohesive visual language we created resonated with Xtractiva’s commitment to nature and science. The suite of marketing materials we designed including a brochure, kiosk design, business cards,and their website – highlighted how Xtractiva harnessed the power of nature to promote holistic health and wellness. Our design language seamlessly blended natural elements with a modern touch, reflecting the brand’s commitment to safe, natural, and effective nutraceuticals.
Branding & Packaging Design