Designing Rju's Premium Identity and Packaging
Rju, a premium personal care brand, embodies optimism, humility, honesty, curiosity, adventure, and authenticity. Tasked with designing its brand identity and packaging, we drew on the “Earthy Beauty” philosophy to enhance beauty and health from the inside out. Inspired by water bodies like The Amazon and The Ganges, Rju’s personalized skincare products promise holistic wellness.
Challenge
Design packaging for a holistic beauty brand focused on cleansers and toners, integrating global wisdom, including Ayurvedic principles, to convey a comprehensive approach to beauty and wellness. The packaging should not only reflect the brand’s core values of authenticity and holistic health but also engage and educate consumers about the benefits of ancient and global skincare traditions.
Creative Solutions
We ingeniously drew inspiration from the Earth’s corners—mountains, gardens, world trees, and sanctuaries of purity and goodness—to craft our designs. Take our Camu Camu cleanser, for example, where the lush vibrancy of the Amazon infuses every detail, capturing its essence of natural vitality and purity.
Results
Drawing inspiration from Earth’s diverse corners-its towering mountains, serene gardens, ancient world trees, and sanctuaries of purity and goodness-we embarked on a creative journey to design packaging that embodies their essence. Our approach culminates in a harmonious blend of natural richness and purity, reflecting the vibrant vitality found in the heart of the Amazon and beyond.
Branding & Packaging Design