Plant-Powered Innovation: Thailand's 1st Curative QSR Pranna
Mega We Care, a leading Thai pharmaceutical company, debuts Pranaa, a Whole Food Plant Based diet brand, to combat Thailand’s fast-food culture. Pranaa aspires to be a credible health food brand offering delicious, curative options that revolutionize healthy eating in Thailand.
Challenge
Mega seeks a holistic brand transformation for its herbal medicines. The challenge is to develop a caring brand strategy, establish a unified architecture, create a distinct identity with a new name and packaging, refine the product line, and enhance the design and communication language across all materials for national expansion in India.
Hand of Buddha
(or Hamsa Hand)
Spiritual Symbol used in most countries.
For Hindus and Buddhists, it symbolizes the
interplay of the chakras, the energy flow in the
body, the five senses, and the mudras that
effect them.
Each finger has it’s own energy.
These energies can be combined to change
the flow of energy in the body and heal
psychological and physical ailments.
Evolution of Brand Element
Creative Solution
Our challenge was clear: make Pranaa a believable health brand. We seamlessly merged the spiritual essence of the Hand of Buddha with the WFPB philosophy. The result? A unique brand mark symbolizing food as a blessing, nourishing not just the body but healing from within.
Results
Pranaa’s journey was more than a visual transformation. It redefined fast-food habits in Thailand, offering a nutritional and curative alternative. Through our strategic approach, Pranaa is now not just a popular Quick Service Restaurant; it’s a lifestyle choice. The Hand of Buddha resonates as a powerful symbol, guiding consumers on a journey to wholesome living. In a world fixated on quick fixes, Pranaa stands tall—a fusion of spirituality and nutrition, transforming not just diets but lives.
Branding