Xtractiva, a new B2B supplier specializing in natural extracts such as Curcumin, Ginger, and Saffron, is crafting its brand identity. With an upcoming expo debut, Xtractiva aims to differentiate itself in a competitive market alongside brands like Arjuna Naturals and OmniActive. This case study explores the development of Xtractiva’s brand identity, website, and collaterals to effectively convey its expertise and product offerings to target audiences.