SG Logo is a stylized SG typography encapsulated by a shield. The shield element is a strong symbol that connects with the heritage & legacy of the SG brand Also conveys the dependable and trustworthy characteristics of SG products.
ROBUST PERFORMANCE | TRUSTWORTHY | RELIABLE
“Bold, Robust, Performance in the face of adversity. SG reflects the courage that sportspeople demonstrate by winning against the odds. Of those who are hardworking and not shaken off easily.”
“SG IN THIS NEW AVATAR, REFLECTS THE PROGRESSIVE NATURE OF NEW GENERATION”