Conquering Kitchens: Launching Mrs. Right Oil
Hyderabad’s palm oil giant, Navabharat Limited, dives into the refined sunflower oil market with “Mrs. Right,” a premium offering targeting Andhra Pradesh, Telangana, and eventually Orissa. Standing out in a crowded space is key, so the strategy focuses on building trust, highlighting functional benefits, and forging an emotional connection with consumers.
Challenge
In the already competitive cooking oil market, showcasing Mrs. Right as a trusted and preferred choice posed a challenge. Being recognized among established players was a hurdle for a new brand. It had to communicate its functional benefits and create an emotional connection with consumers.
Creative Solutions
Highlighting Mrs. Right’s “light and healthy” essence, we crafted a campaign that showcased its superior flavor-carrying ability (functional) and validated the modern twist on traditions (emotional). This integrated approach spanned OOH, print, web, packaging, and retail activations, building a distinctive and memorable brand identity.
Results
By crafting a memorable and cohesive brand identity, Mrs. Right was able to stand out from competitors and build stronger relationships with consumers. The campaign successfully linked the functional benefits of the product with a deeper emotional connection, creating a unique and valuable brand experience.
Branding & Packaging Design
Retail Designs