A Fragrant Journey from Mumbai to the World Stage
Lyla Blanc, a rising star in the world of perfume, began its journey in Mumbai, India. This ambitious startup disrupted the market by offering luxurious fragrances at accessible prices. Their dedication to quality and affordability not only resonated with Indian consumers but also propelled them to the international stage. Now, Lyla Blanc finds itself competing with established fragrance houses in the bustling markets of the Middle East, London, Paris, and New York.
Learning from the Aesthetics of Landmarks
Influenced by the beauty of the world’s most mesmerizing destinations, these luxury perfumes capture the essence of enduring grace, beckoning you to embark on a sensory journey unlike any other. Mirroring the captivating silhouettes of global landmarks, this fragrance creates a memorable impact, captivating attention and inspiring admiration wherever it is experienced.
Creative Solutions
Lyla Blanc can leverage the aesthetics of international landmarks to design unique fragrances and targeted marketing. Imagine capturing the Eiffel Tower’s romance in a scent or Times Square’s energy in another. By drawing inspiration from landmarks while maintaining brand elegance, Lyla Blanc can elevate its image and compete global.
Results
The “Adventure Deodorant” brand and packaging strategy successfully transformed a functional product into a symbol of exploration. Through captivating visuals of iconic locations (Eiffel Tower) and evocative text, the labels create an emotional connection to the thrill of adventure. Fragrance descriptions (“capturing the essence of Paris”) further enhance the sensory experience, while targeting a niche market seeking an active lifestyle. This unique approach differentiates the brand and elevates its image, driving potential for increased sales and customer loyalty.
Branding & Packaging Design