Procreate

Skincare Innovation: Building the Kreloz Brand

Kreloz Innovations debuts in the cosmeceuticals market! We were tasked with crafting a complete brand identity and packaging for their new personal care line. This consumer-centric approach focused on developing a strong brand idea and design that resonates with their target audience. By building a clear value proposition, Kreloz is poised to make a splash in the skincare world.

Challenge

Kreloz, a new cosmeceutical brand focused on scientifically backed skincare solutions for urban dwellers, needed to establish itself in a crowded market. While their commitment to research and proven results was strong, they struggled to gain recognition in a beauty industry that often prioritizes aesthetics over ingredient efficacy. 

Creative Solutions 

To counter the industry’s focus on appearance over science, Kreloz adopted a multi-pronged approach. They emphasized their dedication to rigorous research through strategic communication, crafted a unique brand identity that resonated with urban consumers, conducted a thorough analysis of their target audience to inform consumer-centric website content, and implemented a color-coded packaging system for easy product navigation based on specific skincare needs. 

Results

The cohesive brand identity, encompassing logo, typography, color palette, website content, and packaging design, presented a visually appealing and impactful image. The clear focus on scientific research and the user-friendly packaging design provided a compelling reason for customers to choose Kreloz for their skincare journey. This comprehensive approach successfully established Kreloz as a credible and trustworthy brand in the competitive cosmeceutical market.

Home Page

NMF Page

Blue Light Page

Product Page

Home Page Banner Design

Social Media Campaign

Social Media Awareness Campaign

Social Media Festival Post

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