We concluded working with procreate after evaluating several other agencies. Akhilesh and his team had a lot of experience related to brand management, packaging structuring and visual architecture to fulfil the promises our brand wanted to deliver. the work done was commendable and iterations were well conceptualized, implemented and delivered. It was a great team to be working on your side with both the company and customers loving every element of our brand.
Akhilesh and his team have thoughtful inputs based on their vest experience which added the extra mile which was lacking with the other agencies we were in conversation with. They were structured in their approach from beginning to end.
Director-BECO
“working with the procreate team has been a pleasure. i worked with them on what will soon be the most premium product range of Kansai Nerolac – Wonder wood Gloria – and the results were outstanding – extremely well received by the top management and the trade.”
We take pleasure to testify the fact that Procreate Design has lived up to our expectation and given us a clutter-breaking and outstanding packaging solution across our range of products. i would like to make a specific mention of fantastic packaging for our newly re-launched range of Snacks-Parle’s Wafers & FullToss. Ever since the re-launch, we have received tremendous response for both the brands. The feedback from the market as well as our field force has quite encouraging. I must take this opportunity to mention that procreate is a fast-emerging design specialist firm with the most important trait of not just creativity, but has a lot of willingness to explore and walk that extra mile to deliver to the client’s satisfaction. I wish Akhilesh and team Procreate Design all the very best.”
Parle’s products
Kreloz Innovations debuts in the cosmeceuticals market! We were tasked with crafting a complete brand identity and packaging for their new personal care line. This consumer-centric approach focused on developing a strong brand idea and design that resonates with their target audience. By building a clear value proposition, Kreloz is poised to make a splash in the skincare world.
Kreloz, a new cosmeceutical brand focused on scientifically backed skincare solutions for urban dwellers, needed to establish itself in a crowded market. While their commitment to research and proven results was strong, they struggled to gain recognition in a beauty industry that often prioritizes aesthetics over ingredient efficacy.
To counter the industry’s focus on appearance over science, Kreloz adopted a multi-pronged approach. They emphasized their dedication to rigorous research through strategic communication, crafted a unique brand identity that resonated with urban consumers, conducted a thorough analysis of their target audience to inform consumer-centric website content, and implemented a color-coded packaging system for easy product navigation based on specific skincare needs.
The cohesive brand identity, encompassing logo, typography, color palette, website content, and packaging design, presented a visually appealing and impactful image. The clear focus on scientific research and the user-friendly packaging design provided a compelling reason for customers to choose Kreloz for their skincare journey. This comprehensive approach successfully established Kreloz as a credible and trustworthy brand in the competitive cosmeceutical market.