Kreloz - Innovation in Branding & Design

Skincare Innovation: Building the Kreloz Brand

Kreloz Innovations debuts in the cosmeceuticals market! We were tasked with crafting a complete brand identity and packaging for their new personal care line. This consumer-centric approach focused on developing a strong brand idea and design that resonates with their target audience. By building a clear value proposition, Kreloz is poised to make a splash in the skincare world.

Challenge

Kreloz, a new cosmeceutical brand focused on scientifically backed skincare solutions for urban dwellers, needed to establish itself in a crowded market. While their commitment to research and proven results was strong, they struggled to gain recognition in a beauty industry that often prioritizes aesthetics over ingredient efficacy.

Creative Solutions

To counter the industry’s focus on appearance over science, Kreloz adopted a multi-pronged approach. They emphasized their dedication to rigorous research through strategic communication, crafted a unique brand identity that resonated with urban consumers, conducted a thorough analysis of their target audience to inform consumer-centric website content, and implemented a color-coded packaging system for easy product navigation based on specific skincare needs.

Results

The cohesive brand identity, encompassing logo, typography, color palette, website content, and packaging design, presented a visually appealing and impactful image. The clear focus on scientific research and the user-friendly packaging design provided a compelling reason for customers to choose Kreloz for their skincare journey. This comprehensive approach successfully established Kreloz as a credible and trustworthy brand in the competitive cosmeceutical market.