Healthy at First Bite: Building Kenko Agstra
Hatching a healthy future! Kenko Agstra, a new franchised store concept, debuts in Bhubaneswar. This one-stop shop offers Kenko Ovo farm eggs and complimentary breakfast items, all focused on clean, nutritious options and a delightful customer experience. Targeting health-conscious consumers, Agstra aims to become a premium and distinct breakfast destination.
Challenge
The traditional egg industry lacks transparency, making it difficult for consumers to know the origin, quality, and hygiene of their eggs. This can lead to concerns about safety and freshness. Additionally, limited access to high-quality eggs and complimentary breakfast items in a single location creates an inconvenience for consumers.
Creative Solutions
OVO Farm tackled these challenges with a two-pronged strategy. First, they implemented a blockchain system for egg traceability. By scanning a QR code, consumers gain complete transparency, from farm location and laying date to processing and transportation details. Second, OVO Farm launched KENKO AGSTRA, a one-stop shop for their high-quality eggs (Hi-Pro, Brown, Immuno, MoreOVOr, On-Day) and complimentary breakfast items (bakery goods, frozen vegetables, cooking tools). This integrated approach fosters trust, convenience, and a delightful shopping experience for egg enthusiasts.
Results
OVO Farm’s innovative approach has empowered consumers with trust and transparency through blockchain technology; while offering a convenient and delightful shopping experience with KENKO AGSTRA, a one-stop shop for high-quality eggs and complimentary breakfast items. This positions them as a leader in the egg industry, disrupting the market with a new standard for customer experience.
Branding & Retail Design
