Fruity Luxury: Rebranding Joy Hair Fruits for a Shower Escape
Joy Hair Fruits, RSH Global’s star shampoo, needs a refresh! To stand out in the booming personal care market, we propose a rebrand that elevates the everyday shower into a luxurious escape. This includes a fresh look for retail and sub-brands, plus packaging that pops.
Challenge
In today’s crowded personal care market, Joy Hair Fruits needs a packaging refresh. The current design fails to convey the product’s essence – the goodness and freshness of its fruit ingredients. This is a chance to create a more impactful visual identity that grabs attention and drives sales.
Old Packaging
Creative Solutions
Joy Hair Fruits yearned for a vibrant refresh. We responded with a burst of creativity, showcasing diverse artworks that captured the essence of fruity freshness. Seamlessly merging these elements with strong hair growth benefits, we redesigned the brand to reflect the unbridled joy of healthy hair. This extended beyond packaging with a cohesive visual architecture for Joy Hair Fruits and its sub-brands, ensuring a consistent and captivating experience for customers.
Old Packaging
Results
Igniting a newfound zest for life, our packaging design established a sense of consistency across the different variants across the shelf. Not only was the client satisfied with the fresh packaging design but it also emotionally connected with the consumers. Moreover, the packaging design created a revolution in the personal care category and increased the brand’s market share.
