The brand believes in offering experience and benefits of pure natural ingredients that help restore and revive ones natural self. Nature in its purest form always offers a fine sense of balance. Connecting with nature is synonymous to connecting with ones natural self that make you feel more relaxed rejuvenated and confident.
We re-branded DOY CARE with a distinct brand image, establishing Pure and Natural brand positioning. It helped the brand carve its own space in market and consumer mind of being a brand that incorporates only pure and natural ingredients. We developed a robust unifying visual architecture that is ingredient focused and spans multiple products in personal care and thereby creating a strong & coherent shelf impact. DOY CARE new brand & visual identity represents balance of pure and natural symbolism, liberating and rediscovering ones natural self.
Helped to increase its sales by 40%. The new designs really helped them sharpen the brand identity in line with the brand positioning. It helped the brand carve its own space in market and consumer mind of being a brand that incorporates only pure and natural Ingredients.
Unveiling one’s natural self (and beauty) symbolized through leaves/blooming petals capturing a liberating movement. When you know your pure natural self, you feel liberated. This unveiling process and thereby the liberation felt is depicted through blooming leaves
The luminescent sphere highlights the purity & benevolence of the concept that consumers seek in pure and natural. Dew Drop evokes pure fresh feelings