Good design is as much a study of human psychology as it is a technical skill. Design Trends represent shifts in consumer preferences and behaviors. They are driven by cultural and social changes, technology, new channels and mediums and changing consumer demographics.

At Procreate we have come up with 5 ways of approaching all design communications #Procreate #designthinking
– Think human
– Seek engagement
– Be authentic and responsible
– Tell stories
– Go simple

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