Procreate Design Procreate Design

WHO WE ARE

Procreate

Procreate Leadership team are – Creative leaders, Brand Strategist, Brand Creator’s, Production & Prototype Experts. Creative’s and strategist have a common goal towards Design for growth + Humanized design. Our talent is both art & science, a healthy balance. We stay focused, being authentic, understand truth deeply, vigilant & inquisitive. Keep it simple & focused, being courageous & taking action.

MEET OUR CORE TEAM

creative director

AKHILESH PRASAD

Founder | Creative Director

Driven by challenges Akhilesh seeks pursuance of excellence and innovation. He collaborates in reinventing design strategies for empowering brands.

Working closely with clients and the creative, he oversees and ensures overall creative excellence. A multi-disciplined chief creative with nearly 15 years competence & has provided creative direction, strategy, branding, naming, product design, retail & packaging for both national & international clients.

Prior to founding Procreate, he has helped clients to build & strengthen their brands profitably & successfully – Parle, CavinKare, Zydus Cadila, Unilever, Pillsbury, McCain, Bridgestone, Hershey’s, ITC, UB Group, Henkel, Reliance, Wipro, Shalimar, Reckitt & Benckiser.

creative director

SOURABH MISHRA

CHIEF ADVISOR - BRAND STRATEGY

Sourabh Mishra is an independent brand strategy consultant and works on select client projects with Procreate. He also advises and mentors Procreate on integrating strategic thinking in their work process.

He has over two decades’ experience leading the brand strategy planning function at advertising agencies like Saatchi & Saatchi, TBWA, Everest, Ogilvy, McCann and Contract. He has also worked as a brand strategist at BPL Telecom and Reliance Capital. His last assignment was as Group Chief Strategy Officer and whole-time Director at Bates CHI & Partners India.

He has worked across categories on brands like Titan, Kwality Wall’s, Parle, Cadbury, Limca, Sprite, TVS, Skoda, Lenovo, Tang, ITC etc. He has worked very closely on positioning and launching new brands like OLX.in, ITC Aashirvaad, Ayurvedic Concepts (Himalaya), Skoda Rapid and Fruit Shoot in India.

His views on marketing communications and branding have been published in leading industry publications. He also teaches marketing communications at business schools. His recent work on Tang at Bates won a Silver at the Asia Pacific Advertising Effectiveness Awards (Effies) 2016.

creative director

BHUSHAN WALINJKAR

Associate Creative Director

Bhushan brings more than two decades of experience. He loves creating, be it design or music, and experiencing the same fully. On the flip side, likes disrupting status-quo, dull canvases and boring thoughts. Embraces this yin and yang to make some- thing that's relevant yet not conventional. He heads the strategic design thinking to Procreate and involved in the delivery of projects from concept to final, solving design problems that help brands transform. He provides strategy and design expertise as well as thought leadership on customer experience issues. He was associated with top brands and agencies for a long stint and contributed successfully to leading players like Unilever, Hersheys, Heinz, Parle, Heinz, ITC, Shalimar, Reckitt & Benckiser & Tata Power amongst other. He holds a diploma Applied Arts from IMFAA-Mumbai after graduating from Mumbai University.

trusted by

We have worked with many large sized MNCs and National companies, prominent regional businesses as well as interesting startups. We have worked in food & beverages, personal care, sports and service industry. But our design philosophy is industry neutral and our process takes care of decoding category codes irrespective of the category or business vertical.

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