Consumers are humans first. Humans know it instinctively. They will Resist. As human beings, we love things that make our life better or interesting, that eliminate or reduce stress. We worship things that provide us meaning or purpose.
Strategic Brand Design for humans not only impacts markets shares, but also shapes consumer perceptions and behaviors, Embeds brands in the unconscious mind.
Brand Strategy Culture based solutions that position sharply and define brand uniquely to cause differentiation and preference for brands and for Humans ultimately. That’s why BDFH
Our Process & BDFH
We work at the intersection of strategic imagination, intuition, design excellence, and human experience.
Three stage process – Immerse > Express > Design.
IMMERSION
Briefing, decode & analyses the category, brands, insights and consumers.
EXPRESSION
Build the brand frame work and chalk out an unique, relevant and creative idea.
DESIGN & IMPLEMENT
Exploring visual identity, design language and implementation.
IMMERSION
Briefing, decode & analyses the category, brands, insights & consumers.
EXPRESSION
Build the brand
framework and chalk
out an unique, relevant
and creative idea.
DESIGN & IMPLEMENT
Exploring visual
identity, design
language and
implementation.
At Procreate, we adopted a movement
to design brands for Humans, not just consumers.
A Human-Centric Approach
Logical
Crafting brand architecture that connects intuitively, emotionally, and logically for lasting impact.
Emotional
Empathize, evoke emotions, and build strong consumer- brand connections.
Intuitive
Connecting deeply, intuition becomes the ultimate filter beyond feeling.
Logical
Crafting brand architecture that connects intuitively, emotionally, and logically for lasting impact.
Emotional
Empathize, evoke emotions, and build strong consumer- brand connections.
Intuitive
Connecting deeply, intuition becomes the ultimate filter beyond feeling.
Brand Design for Humans our methodology goes beyond logic and emotions to connect with the intuitive mind, humanized brands will not only win market shares but also share of hearts!
Let’s create a measurable
impact on your business.