Abalone KIDS – A Joyful Start to Lifelong Learning

In collaboration with Abalone Public School, we brought their pre-school vision to life with Abalone KIDS — a vibrant brand built for young explorers. From a playful brand identity and the lovable mascot Sparky, to cheerful communication and collaterals, every touchpoint was designed to delight. We also designed and developed an intuitive, parent-friendly website that brings the Abalone KIDS experience online — making discovery and enrollment easy and engaging.

Challenge

To create a distinct identity for a new pre-school under Abalone Public School that feels playful for children yet reassuring for parents. The brand needed to reflect warmth, learning, and trust across all platforms — from print to digital.

Creative Solutions

We built the brand from the ground up — starting with the name Abalone KIDS, followed by a cheerful identity system and the creation of Sparky, a mascot full of energy and charm. We designed engaging communication and corporate collaterals and brought it all together through a vibrant, easy-to-navigate website that showcases the school’s values and offerings.

Results

The brand struck the right chord with its audience — warm, playful, and professional. The website streamlined parent engagement and admissions, while the overall identity received enthusiastic feedback from both internal stakeholders and the target community.